Task 5- magazine newstand task

• The newstand shows that the magazines are displayed in the aisle at the front because it’s an easy place to be recognisable to people so you don’t need to go looking for it. There are two sections of different magazine with four columns which shows how it’s displayed. It has been displayed like this because each section is a different category which is targeted at different age groups.
• The colour of the house styles and cover lines compliments and contrasts on the background of the magazines
• Most images that are positioned in the middle are large; this could imply that the image is the main focus of the eyes of the target audience.
• There is bright format with colourful pictures, this attracts the target audience (children) and makes it eye catching
• The masthead is in bold some that are placed behind the main image even though some letters are covered it maintains brand identity as some magazines are more known than others.
• Traditional methods include mail order, direct-mail selling, cold calling, telephone selling, and door-to-door calling. More recently telemarketing, direct radio selling, magazine and TV advertising, and on-line computer shopping have been developed.
• A key decision a business has to make about distribution is whether to sell “direct”. This method of distribution is usually called “direct marketing”. Direct marketing means selling products by dealing directly with consumers rather than through intermediaries.